[Layne]

From the vaults...a look at programming for "The Morning Report," from 5-10 a.m. ET, for the second half of 1990. Morning programming had been consistent on TWC for nearly three years, except for an overhaul of the Local Forecast flavors in mid 1990. Notice how jam-packed this hour is -- little fluff here. Note also how the programming block divides the hour into thirds for busy morning viewers, rather than halves, and that you could catch your local forecast no less than 12 times an hour!

:58 The Morning Report intro/This Morning's Weather, an in-depth look at current weather, sponsored by 100% Colombian Coffee ("Handpicked by Juan Valdez")
:04 Local Forecast (D Flavor)
:05 Business Travel/Weekend Travel Forecast
:07 Good Morning Forecast, the 24-hour forecast region by region
:09 Local Forecast (F Flavor)
:10 Weather Headlines, a one-minute taped roundup of weather coast-to-coast
:14 Local Forecast (E Flavor)
:15 Look Ahead/Weekend Outlook
:17 Traveler's Update
:18 Local Forecast (D Flavor)
:19 The Morning Report intro/5 Day Business Planner
:22 Local Conditions (I Flavor)
:23 Weather Headlines
:25 Local Forecast (E Flavor)
:26 This Morning's Weather
:29 Local Forecast (F Flavor)
:30 Good Morning Forecast
:34 Business Travel Forecast sponsored by United Airlines ("Rededicated to Giving You the Service you Deserve. Come Fly the Friendly Skies.")*
:37 Local Forecast (E Flavor)
:38 Morning Report Intro/Wakin' Up Weather sponsored by "Rich, Mountain Grown" Folgers Coffee ("The Best Part of Wakin Up")
:43 Local Forecast (F Flavor)
:44 Good Morning Forecast
:48 Local Foreacst (D Flavor)
:50 Tropical Update/Winter Weather Update
:53 Local Forecast (E Flavor)
:54 Look Ahead/Weekend Outlook
:55 Michelin Driver's Report ("Michelin. Because So Much is Riding on Your Tires.")
:57 Local Forecast (F Flavor)

*Except at 10:34 ET, when United Airlines would sponsor the Pacific Briefing.

Wondering who was on the morning team back then? Check out the companion thread on the Past OCM Boards.

This post has been edited by publisher: 13 March 2005 - 05:09 PM

[TWC--Chi-Town]

Wow, that is a lot of things in one morning.

[Matthew]

LOL. I was watching last night and during "Evening Edition," they had a segment were they talked about weather events across the globe in like 15 seconds. What!?