Weather Channel Timeline (1994-1999)
"Headlines" debuts and is shown during the 8pm ET hour. The show consists of 10 minutes of continuous weather coverage, followed by J flavored (also known as the LL flavor) LF. The show runs during 30 minute programming blocks which feature fewer commercials and LFs.
"The Year The Sky Fell" (active weather from spring to winter '93/'94), "Target Tornado," and "The Burning Season" (wildfires).
1995Headlines leads to WeatherScope
The network adopts the title "WeatherScope" for its half-hour programming blocks.
Kristina Abernathy, Janine D'Adamo (Albert), and Kim Perez (who originally joined the network in 1991 as a forecaster).
Bonnie McLaughlin, Lisa Spencer, and Tom Chisholm.
"The Chase" (tornadoes) and "Hurricanes 95: Season on Edge."
February 2, 1995CompuServe TWCFORUM launches
The network launches a forum on CompuServe. Originally run by Weather Channel employees, forum control is later given to a CompuServe employee shortly thereafter. Around the same time, weather.com debuts as "The Weather Channel Interactive."
March 1, 1995Flavor changes/narration discontinued
Local Forecast flavors are dramatically consolidated. The "Local Update" page that includes NowCast information from the National Weather Service is added to certain flavors. Narration of the local forecast is discontinued.
January 1, 1996Custom-made music debuts on the LF
The music of Trammell Starks debuts. Mr. Starks created a set of close to 40 songs that The network would use throughout the next two years. It would later use several of these tracks as background music for its WeatherScan Local channel, as well as back-up music for whenever the regular playlist or WeatherSTAR failed to load (thus replacing the long-standing use of Travel Forecast music).
1996In-house specials discontinued
Specials produced by the network were discontinued. For nearly four years the network didn't have any specials. Instead, pouring its resources into upgrading its on-air look and live weather coverage.
Warren Madden and Gene Rubin (who had worked at the network for a brief period during its early days).
Brad Edwards and Jodi Saeland.
"The Power of Weather" (education), "Great Weather Disasters," and "Tornado Chase 96."
Weather.com's interface and graphics are upgrade substantially.
March 1, 1996No Place On Earth Has Better Weather
The network introduces the "No Place on Earth Has Better Weather" campaign which is followed quickly by the most significant makeover of its on-air appearance yet; including new promos, intros, and graphics.
Lisa Mozer, Dan Atkinson, Bob Stokes, Myke Motley, and Kristin Dodd.
Storm experts make their debut
The network begins using more weather experts during storm coverage, with expanded on-air roles for senior forecasters such as Stu Ostro, Colin Marquee and Jamie Simpson.
March 1997New location and studio
A brand new studio premieres after the network relocates again. Shortly thereafter, TWC discontinues tours of its studio and premises.
Another on-air makeover includes the renaming of the network's half-hour programming blocks from "WeatherScope" to "WeatherCenter" and the premiere of a very popular, self-deprecating campaign proclaiming "Weather Fans You're Not Alone."
Steve Lyons (who joins John Hope in reporting and analyzing tropical weather developments).
Weather.com receives another upgrade in its appearance.
July 1, 1998Quarterly LF music playlists debut
The network adopts a standardized, 3-month cycle for its Local Forecast music playlists.
1999Filler spots debut
P. Allen Smith, a gardening expert (who never seems to get dirty), premieres in special features on the network.
Heather Tesch, Paul Goodloe, Carl Parker, and Nick Walker.
Storm expert arrivals
Paul Kocin (winter weather) and Greg Forbes (severe storms).
The WeatherSTAR XL debuts
The WeatherStar XL premieres on limited cable systems with greatly improved graphics and animation.